Worldwide delivery available

About Us

Fred and I bought Startsmart in 2005, and we have worked really hard to try and produce clothes that are super smart, classic, high quality and good value for money. I feel like we have managed to do quite a good job with our vast range of stock for all occasions.  Both Fred and I have grown up in the countryside our whole lives and our clothes are heavily influenced by what we wore as children and what we dressed our children in when they were growing up. 

We have a majority of our clothes produced in Europe, but are proud to say that we get a high percentage now made in the UK.  We are constantly ordering and getting new stock delivered throughout the year, making sure that our clothes are fresh and some made just for us. All of our customers that are on our mailing list, are notified when our new stock has arrived, where our next show will be and what fantastic offers we have in our sale room. 

We also exhibit at several shows and outdoor events throughout the year, including Cheltenham Races and Burghley Horse Trials. 

We really hope you have a good look around our website and if you have any questions or queries, then please don't hesitate to get in touch on either 01386 710000 or

Fred & Fiffa oxo


We are constantly updating our website with new stock and also our sale room. We have some really beautiful dresses, skirts, blouses, tweed jackets and so much more, it's certainly worth taking a look!

Company Information: VAT Reg No. 589 2605 00|Directors: H Phipps & P Phipps
Registered in England. Company No 4435291|Registered Office: The Monkey House, Kersoe, Pershore, WR10 3JD

100% secure

© 2022 Startsmart